Music in the Mountains is a nonprofit organization which produces a large-scale summer classical music festival held in Durango, Colorado. For over 30 years, Music in the Mountains has been bringing musicians of the highest caliber from around the world for three weeks of exceptional music every summer. In addition, Music in the Mountains provides year-round music education opportunities for area youth.
Our Role
Music in the Mountains has been a client since 2018.
As their full-service digital & social marketing agency, we handle their entire social media presence, as well as their email newsletter, social advertising, and digital strategy development.
Annually, we create a comprehensive marketing plan featuring all advertising placements in order to plan and budget annual digital advertising in a cohesive manner.
We create monthly content calendars for their social media and newsletter, create all content for both mediums, and have set up email automation.
We create monthly organizational marketing reports to track key goals and share with the Board of Directors.
In early 2021 we designed and built a brand-new website from the ground up with a focus on being accessible across all devices.
We also provided creative direction and copywriting for an evergreen video promo, as well as creation of a small social video promotion.
Throughout the 2020 pandemic, we continually worked with the Music in the Mountains team to pivot and adapt strategies as changes to the event occurred.
Services Provided
- Digital marketing strategy development
- Marketing plan creation
- Social media content calendar & advertising timeline development
- Email content calendar creation and automation
- Content creation & planning (social, email)
- Social media marketing & moderation
- Creative direction (video)
- Social advertising
- Email & social graphic design
- Engagement data collection & analysis
- Brand development & management
- Monthly organizational marketing reporting
- Website build and design plus ongoing maintenance
