© 2020 Blue Leaf Marketing & Design, LLC. All rights Reserved. Terms & Privacy.
We’re passionate about helping businesses and organizations of all sizes implement meaningful marketing. Let us help you design cohesive, engaging, and authentic marketing strategies to elevate your brand.
Looking for guidance on an overall marketing strategy? Have an in-house team but need a fresh set of eyes to help guide your campaigns? We’ll work directly with you and your team to determine what your business needs to grow and better connect with your audience. We’ll evaluate where your marketing could use a refresh, and what channels need more focus, in order to help guide your longterm marketing growth.
A full-scope marketing plan ensures that all of your marketing works seamlessly together across all platforms to “touch” your audience in as many ways as possible, hitting all parts of the sales funnel.
We’ll create a cohesive, multi-channel marketing plan, including detailed, executable tasks and goals over specific timelines (monthly, quarterly, and annual).
Marketing plans include a timeline, strategy, content calendars, and tasks for each of the following:
In addition, we’ll develop goals and KPIs (key performance indicators) for each channel, as well as guidelines on how to track.
After the development of the plan, we can execute it for you or pass it off to your own marketing team.
We’ll work closely with you and your team to develop an authentic, unique brand for your business. We’ll research your competitors and target audiences, and take a deep dive into your business goals and ideals. From there, we’ll outline a strong and authentic brand identity, creating clear brand standards for use throughout your business (logos, fonts, colors, marketing templates, and writing examples) to ensure brand cohesiveness.
For established brands, we can provide guidance on how to strengthen your voice & identity, and provide guidelines to help make your brand more cohesive in your marketing as a whole.
We can create unique, authentic, and engaging content across all platforms that aligns with your overall marketing plan and branding.
We’ll utilize and capture your business’s unique voice to tell your story across multiple marketing channels. When creating content, we first create a full content calendar to ensure content aligns with all other advertising and marketing initiatives.
Content creation can include:
Your website is your main platform to showcase your business. Make sure when your audience clicks on a digital or social ad, that your website resonates and gives them the experience they expected.
We can build and maintain websites that authentically represent your brand and deliver on that expected experience.
New builds include:
We can also update and grow your existing site through regular content updates and design changes which fit within the overall marketing plan.
We can regularly monitor user engagement and interactions across all platforms (social, email, website, digital/social ads) to determine what aspects of the marketing strategy are resonating, and what need to be adjusted.
We will create regular reports to illustrate strengths within the content & marketing plans, as well as areas to grow.
If providing full-service marketing, we will adjust the strategy and marketing plan based on our data, or provide guidance to your team on how to do so.
© 2020 Blue Leaf Marketing & Design, LLC. All rights Reserved. Terms & Privacy.